

Ressta ✻ Studio Publik
NIKE ✻ MUSINSA
For the MUSINSA X Nike 25 FA campaign <Leaders of Seoul>, we set out to establish a new benchmark for women. The campaign was driven by the key concept: a future Seoul transformed by contemporaneity—led by the next generation of leaders.

Ressta ✻ Studio Publik
NIKE ✻ MUSINSA
For the MUSINSA X Nike 25 FA campaign <Leaders of Seoul>, we set out to establish a new benchmark for women. The campaign was driven by the key concept: a future Seoul transformed by contemporaneity—led by the next generation of leaders.


Ressta ✻ Studio Publik
NIKE ✻ MUSINSA
For the MUSINSA X Nike 25 FA campaign <Leaders of Seoul>, we set out to establish a new benchmark for women. The campaign was driven by the key concept: a future Seoul transformed by contemporaneity—led by the next generation of leaders.




















To showcase this new standard, MUSINSA and Nike selected women who embody leadership at its peak within Seoul.
Ressta x Studio Publik reimagined the city’s landscape to spotlight these individuals, inviting them into a redefined urban narrative where their presence resonates even more powerfully.
Ressta ✻ Studio Publik
✤
2024
To showcase this new standard, MUSINSA and Nike selected women who embody leadership at its peak within Seoul.
Ressta x Studio Publik reimagined the city’s landscape to spotlight these individuals, inviting them into a redefined urban narrative where their presence resonates even more powerfully.
Ressta ✻ Studio Publik
✤
2024
To showcase this new standard, MUSINSA and Nike selected women who embody leadership at its peak within Seoul.
Ressta x Studio Publik reimagined the city’s landscape to spotlight these individuals, inviting them into a redefined urban narrative where their presence resonates even more powerfully.
Ressta ✻ Studio Publik
✤
2024