Inspired by the essence of Italianità, Sabadì created I AM ITALIANO — a premium organic chocolate collection celebrating iconic symbols of Italian culture, art, destinations, lifestyle, and identity. The project combines sophisticated chocolate craftsmanship with playful, collectible packaging designed like postcards. The visual identity embraces Italian stereotypes with irony and elegance, appealing both to tourists and Italian consumers. The collection also features a custom typeface and chocolate mold inspired by Bruno Munari’s Supplemento al Dizionario Italiano.