Ressta ✤ Andrew Majzner
FILA
Few sportswear brands carry a legacy as recognizable as FILA. The challenge was to reinterpret that heritage through a contemporary visual language—one that captures movement, confidence, and the evolving energy of modern street culture while remaining true to the brand’s iconic identity.
Ressta ✤ Andrew Majzner
FILA
Few sportswear brands carry a legacy as recognizable as FILA. The challenge was to reinterpret that heritage through a contemporary visual language—one that captures movement, confidence, and the evolving energy of modern street culture while remaining true to the brand’s iconic identity.
Ressta ✤ Andrew Majzner
FILA
Few sportswear brands carry a legacy as recognizable as FILA. The challenge was to reinterpret that heritage through a contemporary visual language—one that captures movement, confidence, and the evolving energy of modern street culture while remaining true to the brand’s iconic identity.
By balancing legacy and relevance, the creative direction reinforces FILA’s position across generations. A visual system built not only to showcase products, but to celebrate the lifestyle, attitude, and cultural influence that continue to define the brand.
Ressta ✤ Andrew Majzner
✤
2021
By balancing legacy and relevance, the creative direction reinforces FILA’s position across generations. A visual system built not only to showcase products, but to celebrate the lifestyle, attitude, and cultural influence that continue to define the brand.
Ressta ✤ Andrew Majzner
✤
2021
By balancing legacy and relevance, the creative direction reinforces FILA’s position across generations. A visual system built not only to showcase products, but to celebrate the lifestyle, attitude, and cultural influence that continue to define the brand.
Ressta ✤ Andrew Majzner
✤
2021