Ressta ✤ Elobike ✤ Thuy Vy
COCA COLA
A collection of campaign concepts developed for Coca-Cola, exploring how a globally recognized brand can remain culturally relevant while speaking to different audiences and occasions. From celebrating local food culture to promoting healthier lifestyle choices, each campaign translates a clear strategic message into bold, engaging visual experiences.
Ressta ✤ Elobike ✤ Thuy Vy
COCA COLA
A collection of campaign concepts developed for Coca-Cola, exploring how a globally recognized brand can remain culturally relevant while speaking to different audiences and occasions. From celebrating local food culture to promoting healthier lifestyle choices, each campaign translates a clear strategic message into bold, engaging visual experiences.
Ressta ✤ Elobike ✤ Thuy Vy
COCA COLA
A collection of campaign concepts developed for Coca-Cola, exploring how a globally recognized brand can remain culturally relevant while speaking to different audiences and occasions. From celebrating local food culture to promoting healthier lifestyle choices, each campaign translates a clear strategic message into bold, engaging visual experiences.
While each campaign serves a different purpose, both are united by the same objective: creating meaningful moments between people and the brand. Through strategic storytelling and impactful visuals, the work demonstrates how creativity can strengthen relevance, drive engagement, and keep iconic brands connected to evolving consumer expectations.
Ressta ✤ Elobike ✤ Thuy Vy
✤
2023
While each campaign serves a different purpose, both are united by the same objective: creating meaningful moments between people and the brand. Through strategic storytelling and impactful visuals, the work demonstrates how creativity can strengthen relevance, drive engagement, and keep iconic brands connected to evolving consumer expectations.
Ressta ✤ Elobike ✤ Thuy Vy
✤
2023
While each campaign serves a different purpose, both are united by the same objective: creating meaningful moments between people and the brand. Through strategic storytelling and impactful visuals, the work demonstrates how creativity can strengthen relevance, drive engagement, and keep iconic brands connected to evolving consumer expectations.
Ressta ✤ Elobike ✤ Thuy Vy
✤
2023