2020
2020
Ressta ✤ Haomai agency
ADIDAS
ADIDAS
A celebration of movement, culture, and reinvention. In collaboration with Haomai Shanghai, Ressta explored the spirit of Chinese New Year through a contemporary Adidas lens — where tradition meets street energy, and every visual detail carries rhythm, symbolism, and emotion. This project is a fusion of craft, motion, and storytelling, created to honor both heritage and the fearless creativity of a new generation.
A celebration of movement, culture, and reinvention. In collaboration with Haomai Shanghai, Ressta explored the spirit of Chinese New Year through a contemporary Adidas lens — where tradition meets street energy, and every visual detail carries rhythm, symbolism, and emotion. This project is a fusion of craft, motion, and storytelling, created to honor both heritage and the fearless creativity of a new generation.
More than a seasonal campaign, this collaboration became a dialogue between cultures, aesthetics, and creative minds across borders.
Ressta and Haomai Shanghai share the belief that design can transform tradition into something emotionally alive, modern, and unforgettable.
Ressta ✤ Haomai agency
✤
2020
More than a seasonal campaign, this collaboration became a dialogue between cultures, aesthetics, and creative minds across borders.
Ressta and Haomai Shanghai share the belief that design can transform tradition into something emotionally alive, modern, and unforgettable.
Ressta ✤ Haomai agency
✤
2020
More than a seasonal campaign, this collaboration became a dialogue between cultures, aesthetics, and creative minds across borders.
Ressta and Haomai Shanghai share the belief that design can transform tradition into something emotionally alive, modern, and unforgettable.
Ressta ✤ Haomai agency
✤
2020